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Published on September 21, 2011

Mercy & Alliant Energy join forces to promote the Power of Pink

Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thurs., Sept. 29. A special Power of Pink event that evening at 7:30 p.m. will mark the arrival of National Breast Cancer Awareness Month — October — with a lighting ceremony and free giveaways to promote awareness and early detection.

With the flip of a switch, the hospital entrances and other designated areas will be illuminated in pink and will remain lit throughout the month of October. Additionally, Megan Turner, host of Alliant Energy’s Power House TV show, will be giving away free pink compact fluorescent light bulbs, while supplies last. Those who receive the energy-saving light bulbs are encouraged to put them in their porch lights for the month as a reminder to women in their neighborhood to get screened for breast cancer.   

The Power of Pink event takes place at Mercy’s 10th St. entrance, along 10th St. SE, directly across from McKinley Middle School. A brief program at 7:30 p.m. will be followed by the illumination of the hospital.  Refreshments will be served.

The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® Fund for each person in attendance. The fund provides breast care services such as mammograms, biopsies and ultrasounds for those in our community who couldn’t otherwise afford them.

Mercy is proud to be the area’s leader in cancer care. This year marks the 21st anniversary of the Especially for You® Race Against Breast Cancer, on Sun., Oct. 2, which supports the Especially for You fund. More than 15,000 people are expected to take part in the race this year.

Mercy is also proud to be home to the Hall-Perrine Cancer Center, now under construction on the north side of the hospital. This state-of-the-art facility is scheduled to open next spring, providing the most advanced cancer therapies and technologies inside a single, supportive healing environment – close to home.

Event Details

Power of Pink lighting event
Thurs., Sept. 29, 7:30 p.m.
Where: Mercy Medical Center’s 10th St. entrance
(directly across from McKinley Middle School)
Why: To kick off Breast Cancer Awareness Month &
promote early detection
Who: The public is invited to attend

Courageous Stories

Suzanne Staab

Suzanne's Story

In keeping with tradition at Hall-Perrine, Suzanne Staab – with family, friends and Mercy staff by her side – rings a bell to signify the end of her cancer treatment. Watch her story.

To discuss treatments call (319) 365-HOPE (4673)